The Writer’s Pantry: Character Development and Copywriting

Recently, I have gotten into copywriting. The world of marketing is one I avoided for awhile—I blame Arthur Miller—yet I cannot deny that two of my passions are writing and rhetoric, and what is copywriting but a synthesis of these two?

Still, the more I delved into the tricks of the trade, the more parallels I began to see between copywriting and character development in fiction. Today I want to explore the comparisons, and present you—whether you are a creative or content writer—with lessons from the other side. Continue reading