ONLINE Lit Lunch - Two-Pronged Strategy to Launch Your Book to Success
Wednesday, May 14, 2025 | 10am-11:30am PT | 11am-12:30pm MT | 12pm-1:30pm CT | 1pm-2:30pm ET | 2pm-3:30pm AT
with Mickey Mikkelson & Aimee Ravichandran
THIS EVENT IS FREE FOR THE PUBLIC
A guide for a deliberate strategy that combines Public Relations and Marketing to create credibility and widen reach for readers and get much needed exposure.
This program takes place online via Zoom.
Mickey Mikkelson is the founder of Creative Edge Publicity. In 2006, he began his work in the literary and bookseller industry as the Special Events Manager for Chapters/Indigo, Canada’s largest bookstore chain, in St. Albert, Alberta. In 2015, he formed Creative Edge Publicity, an aggressive publicity firm that specializes in advocating for both the traditional and independent artist.
Since founding Creative Edge, Mickey has signed some of the top talents in the literary industry, including multiple award-winning authors, New York Times and USA Today bestselling authors, and successful indie authors, many of whom have become international bestselling authors while working within the Creative Edge brand. Creative Edge was also listed at the Publicist Of The Year for 2024 by USA Global TV and works in tandem representing a number of authors with the award-winning social media and book marketing firm, Abundantly Social located in Houston TX.
Aimee Ravichandran grew up in San Antonio, Texas, where she attended UTSA and graduated with a Bachelor's in Psychology. During that time, she began working with Houston known Sandy Lawrence, former CEO of Perceptive Public Relations. That’s where she began to learn the ins and outs of social media and book marketing. Over her 12 years in the industry, she has helped create over 150 Amazon best-selling authors and was named one of the Top 10 Innovative Women Changing the Face of Business in 2022.
You can also find Aimee in CIO Today as one of the 10 Most Promising Female CEOs to watch out for in 2022.
