ONLINE Website Basics For Writers
If you don’t know where to begin when it comes to building your own website, this course will kick-start your efforts and give you the tools to build an online presence that shines.
- The features and options of content management systems (CMS) like WordPress, Wix, and Squarespace and their design templates.
- What makes a good website?
- How to determine your domain name and what to do with it, and what about those hosting services – should that all be separate or is it better together?
- Which CMS plan do you choose for what you want to do with your site.
- All about structure, themes and the extras you’ll need.
- How to tailor your writing for web.
- A little bit about positioning your website as your marketing hub.
There will be in-class writing/feedback opportunities and time for questions in a non-judgemental and helpful environment. These concepts will apply to any platform.
This course is taught by two instructors, both marketers, one with technical expertise, the other with writing expertise.
This is an interactive online class using the Zoom web platform.
Janet Matiisen is an award-winning designer with 25+ years of experience in print and web design. She brings those years of creative direction and developing unique concepts to bear in her role as an instructor at the Southern Alberta Institute of Technology’s Journalism Program. Her instruction includes WordPress, Adobe InDesign, Photoshop, and Illustrator. She is a dedicated reader and word nerd.
Kimberlee Jones, APR is an entrepreneurial marketing professional with 30+ years of experience in developing and executing strategic plans. She is a sought-after copy and content writer and PR/Writing Instructor. Kim is also a poet, photographer and an enthusiastic painter. Her work will appear in the 2021 AWCS 40th Anniversary Anthology. Pending publications include select poems in Uncommon Grounds, an Anthology by the Espresso Poetry Collective and a chapbook: The Night Sky Cries, poems of joy and sadness and a “yes” betrayed, both due out in early 2021.