ONLINE Opinion Series – Who that? Writing the Business Profile
Want to make money freelance writing? Then you’ve got to master writing the business profile. Writers who can capture the soul of a business, industry, or entrepreneur in 750-1500 words are always in demand. Apply your love of storytelling and writing to this lucrative specialty, and learn how to make CEOs, manager-owners, and tax lawyers look like rock star and the rise and fall—and rise again!—of their businesses read like epic hero journeys. Great for freelance journalists and corporate communications writers alike.
This is an interactive online class using the Zoom web platform.
Marzena Czarnecka has written on business, law, energy, strategy, corporate responsibility, and social justice for virtually all of Canada’s leading magazines and newspapers, including The Globe and Mail and its Law Page, Report on Business, The National Post and The Financial Post, Canadian Business, Maclean’s, Profit, Ruth Kelly’s Alberta Venture and Alberta Oil, Enterprise, WestWorld, as well as ThomsonReuters’ specialty publications, and, locally, Redpoint Media’s Avenue. Her flagship opinion columns include “Last Word” (Lexpert, 2000-2012), “Legal Eagles” (Alberta Venture, 2011-2013), and “Strategy Session” (Alberta Venture, 2013-2015). Also a published poet and novelist, Marzena is currently teaching journalism at SAIT, and blogging the pandemic at NothingByTheBook.com.
She’s previously taught fiction writing at AWCS as her novelist self, M. Jane Colette. You can view her some of her non-fiction portfolio and opinion pieces at CalgaryBusinessWriter.com.